hacked a vendor : hacking | Torhoo darknet markets

as the thread says I hacked a vendor, i have shit ton of his customers data, orders, addresses, vendor didnt cared, nothing was encrypted, i have few thousand orders with names, addresses, what was ordered and when. What would you do with this? Should I sell it or ransom him? Does it have any value? It's a big old vendor with great reputation. Vendor is selling fent and other crap, i have no sympathy. I want to extract max value.

I can:

1. ask for 3k$ a month indefinitely for not leaking it and not destroying his reputation/brand/sales
2. ask for larger sum - 10-50k$ - not likely to pay I think
3. sell the data for ...$
4. say I willl leak the data, but give customers ability to opt out by paying 500$ (??) or something so they are removed from the leak

I think first option is most likely to work. Tell me what you think I'm happy to tip you for ideas.